So you might of heard… using IG Stories makes your followers feel like they’re getting a real sense of who you are, promotes exclusivity, and adds a personalized touch to getting more engagement. All of which strengthens your “relationship” and therefore makes them more invested in your brand aka ready to hit that BUY NOW button!
Some of us know these to be absolute facts and dive right in saying, “Now show me the way, so I can start implementing them consistently with strategy!”
Others might need some cold hard facts before committing to an entirely new item on their weekly to-do list. So here’s 5 really big numbers that’ll bring all of our non-believers aboard the Instagram Story train :)
#1 It is the fastest growing platform in social media.
Knowing that Instagram Stories gets more hits than Twitter and Pinterest isn’t that impressive. But what if I told you it gets almost as many hits as Facebook?
Facebook hits an average of 1.4 billion people a month and as of June 2018, Instagram hit nearly 1 BILLION as well! IG Stories comes in right behind with an impressive 500 million.
Check out the graph to see how Instagram has been growing by the millions in recent years.
#2 60% of users discover new products on Instagram and over 200 million visit at least one business profile per day.
If you need solid proof that your profile can convert followers into direct sales, HERE IT IS.
#3 One in five organic stories from businesses gets a direct message.
Compare that to your normal posts! Are they getting that same level of engagement?
#4 33% of the most popular Instagram Stories are published by BUSINESSES.
Family and friends usually take the cake over businesses every single time when it comes to popularity and visibility of content on social media, but IG Stories is the way around that!
#5 50% of businesses on Instagram produced an Instagram Story within the last month.
That means if you haven’t implemented IG Stories into your weekly marketing strategy, you’re already behind.
So go on, do it now! Grab your phone and start having fun on IG Story. Is the strategy different than normal IG posts? Absolutely! But before we make it efficient, let’s make it routine. Play around with the features and show your followers what’s going on behind the scenes. The best part? It all deletes in 24 hours so no need to make it perfecto!!
(Sources: Falcon.io, 99firms.com, statista.com)