Social media is the best free marketing there is, and the fastest way to get in front of your target market. One of the best ways to create opportunity for your brand? Setting yourself up for what I like to call Instagrammable moments.
Here are several ways to make sure you are maximizing on stylish, branded (and again, free) exposure with Instagrammable moments:
Create (or find) a space where you love working. Not only does this benefit your vibe and workflow daily, but it also makes it easy to snap a branded photo when the moment strikes you. For example, our team absolutely loves working at The Annex. It’s a beautiful, well lit creative workspace with modern decor and a beautiful moss wall - all totally Instagrammable.
Take pictures of yourself or your team working. Behind the scenes photos can be completely Instagrammable, and tend to perform very well (people love to see what you’re up to). Snag a picture when your team is coordinating or looking especially branded - for Elixir, that’s when we’re all dressed in black, looking like a fierce coven 🖤
Send a potential or current client something for free that’s funny or attention grabbing! Make sure it’s branded and has your logo so when they post, your name is front and center. Even if you don’t sell a physical product, you can accomplish this by sending an on-brand note or small gift.
Is your desk looking great? Take a quick flatlay! Grab something with your logo (like a business card), add it into the mix, and snap away. Don’t have something with your logo on hand? Use that flatlay like a graphic - leave white space and add your logo in later!
Tell me in the comments a way you’ve created an Instagrammable moment for your business! 👌🏼