branded content

Are You Creating Instagrammable Moments?

Photo by Stellar Exposures

Photo by Stellar Exposures

Social media is the best free marketing there is, and the fastest way to get in front of your target market. One of the best ways to create opportunity for your brand? Setting yourself up for what I like to call Instagrammable moments.

Here are several ways to make sure you are maximizing on stylish, branded (and again, free) exposure with Instagrammable moments:

  • Create (or find) a space where you love working. Not only does this benefit your vibe and workflow daily, but it also makes it easy to snap a branded photo when the moment strikes you. For example, our team absolutely loves working at The Annex. It’s a beautiful, well lit creative workspace with modern decor and a beautiful moss wall - all totally Instagrammable.

  • Take pictures of yourself or your team working. Behind the scenes photos can be completely Instagrammable, and tend to perform very well (people love to see what you’re up to). Snag a picture when your team is coordinating or looking especially branded - for Elixir, that’s when we’re all dressed in black, looking like a fierce coven 🖤

  • Send a potential or current client something for free that’s funny or attention grabbing! Make sure it’s branded and has your logo so when they post, your name is front and center. Even if you don’t sell a physical product, you can accomplish this by sending an on-brand note or small gift.

  • Is your desk looking great? Take a quick flatlay! Grab something with your logo (like a business card), add it into the mix, and snap away. Don’t have something with your logo on hand? Use that flatlay like a graphic - leave white space and add your logo in later!

    Tell me in the comments a way you’ve created an Instagrammable moment for your business! 👌🏼

Plan Your Own Marketing Photoshoot

Photo by Stellar Exposures

Photo by Stellar Exposures

  1. Find a photographer who FITS YOUR BRAND

Not all photographers are created equal. Just because someone is an amazing wedding photographer, doesn’t mean they’re going to be just as amazing at a marketing shoot for content. After all, you wouldn’t assume a baker is a great bbq pit master right?

How do you know if they are a good fit? Editing style. If your brand is light and airy, take a look at their portfolio (or Instagram profile) and see how they edit. If you see a lot of darker, moodier photos- probably not for you.

Look at their detail shots. What are those? Images of literal details of objects like a close up of hands working on a laptop, flatlays of “tools” you use everyday, maybe it’s a mug full of coffee. Why is this important? Because shooting people and shooting objects are two different ball games that takes practice and you want someone who can do BOTH.

Social Media Expert Manager Elixir Media Co.

2. Create a Mood Board

Chances are, you’ve already made one before and didn’t even know it! Throw your hands up if Pinterest is YOUR JAM. A mood board is simply an inspiration board for your photoshoot. Finding images and putting them together in one place, helps bridge the gap of what you have in mind versus what you’re photographer THINKS you have in mind.

3. Have a Shot List

Make a list of images you HAVE TO HAVE. You can write this out or you can find images as well.

Why is this so important? Too many times I’ve seen people walk away from photoshoots feeling like they didn’t get everything they wanted. They had an idea in mind for their website landing page, head shot, or even product to be featured, that they didn’t get. A shot list keeps you on track to make sure that doesn’t happen to you!

Photo by Stellar Exposures

Photo by Stellar Exposures

4. Bring Props… because what else are you going to do with your hands?

If you’ve ever had a photoshoot before, you know what I mean. Otherwise you’re probably thinking… what do my hands have to do with anything?

Truth is, when standing in front of a camera all by your lonesome, suddenly you find yourself feeling really subconscious about your go-to hands on the hip pose. My suggestion? Bring (or go out and buy) a few branded products to hold, so you don’t feel as awkward. The added bonus is now you’ve subtly tied in your branding as well!

5. Wear a basic top with multiple layers

Don’t bring just one sweater, jacket, blazer… bring at least three! This way, it’ll look like you’ve taken photos over a period of time, not like you’re using the same images from the same shoot six months ago.