Should you still be posting on weekends even though you usually get less engagement?
(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?
Short answer? You should abso-fucking-lutely be posting on weekends!
You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.
The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will.
Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.
What are you posting today? Let me know in the comments!