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Should You Post Even on the Weekend??

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Should you still be posting on weekends even though you usually get less engagement?

(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?

Short answer? You should abso-fucking-lutely be posting on weekends!


You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.

The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will. 


Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.

What are you posting today? Let me know in the comments!

5 Facebook Live Mistakes to AVOID Looking Like a NEWB

Photo via thedrum.com

Photo via thedrum.com

  1. Turn your camera horizontal.

  2. DO NOT physically turn your phone once the Live has started. Everyone will be craning their neck to try and watch your video, then give up. While YOUR screen looks normal to you, it’s not showing the right side up on Facebook.

  3. Give a call to action- tell people to come out, to visit your website, to comment below. If you want people to do something, you have to tell them to!

  4. Introduction- make sure you state the purpose of the video and what you will be covering or doing.

  5. Use a mic- don’t have one? Make sure the camera is always pointed in your direction to pick up the best sound!! Also, they’re less expensive than you might think. Here’s the link to mic I use for Facebook Lives:

    https://www.amazon.com/gp/product/B06ZYN1H9P/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

5 Tips for Better Phone Photos

1. Don’t underestimate the power of windows.

Use natural light whenever possible. If your inside, open up those blinds baby! Shooting outside? Use the sun to your advantage by planning to shoot during the Blue Hour- dawn or dusk, when the light rays are completely indirect.

How to take better phone photos

2. Create dimension.

Ever wonder why people looooove portrait mode so much? It’s because it creates dimension in images and gives your eye something to focus on! The great news is you can create this without portrait mode by placing items or people at different lengths away from your camera.

If you have multiple items, try pulling your main focus item forward and pushing the rest back to create a background effect.

3. Frame your photo.

Look at your screen and use objects (trees, buildings, shelves) to create a frame around the subject whether it’s a mug or a person.

How to take better phone photos

4. Rule of thirds.

Raise your hand if you put people right smack in the middle of your photo. OK… now slowly put your hand down and don’t ever raise it again. haha I KID! There’s always exceptions to rules, but since we’re all beginners with iphone-ography, we want to UP our game.

Imagine drawing lines vertically and horizontally to create a grid on your screen that breaks down your image into thirds. You can create a more interesting photo by placing your subject on one of the intersecting lines.

How to take better phone photos

I know what you’re thinking… What the hell, Kristina. These tips are supposed to be easy to follow- AND THEY ARE. Your phone already has these grids, just go to settings > camera > grid and switch the button to on! TA DA!!

5. Edit yo shit.

Because nobody’s born perfect, we have to edit ourselves to make us into the best person possible! #youarenotbeyonce Download Adobe Lightroom CC app… like right now. It’s a free app that can take your photos to “I can’t believe that’s just a phone photo”!