instagram tips

You Don't Need MORE Followers

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If you only want more followers, we’re not your girls 😏You can buy 10k followers for a cool hundred these days, but let me drop this bomb on ya…

You don’t necessarily need MORE followers. You need the RIGHT followers. 💣

Buying will make your follower number look good, but the numbers that matter, your analytics, won’t look so hot. The reason? These followers you bought are technically getting you in front of more people, but they aren’t the right people: the ones who will convert to clients.


You don’t want your posts in front of random eyes, you want them in front of the right eyes; a community who will consistently like your posts, buy what you’re selling, and interact with you so much online that it feels like you’re best friends in real life (and, as a bonus, that interaction will help beat that pesky algorithm).

It’s a fact: clients want to work with people they like, relate to, and can have genuine conversations with. Random, bought followers are not those people (but we can help you find the right ones 😉). Social media opens the door to get those conversations going 👊🏼

Posting A Video? Get Moving!

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PRO Tip: Create MOVEMENT in your videos!

Wait, what the hell does that even mean? 🧐

It means walking around. It means switching up your background. It means SHOWING your audience something besides your beautiful face! People are naturally drawn to things that aren’t static, so draw them in to your content with some movement!


I love starting my Lives outside, then walking into a restaurant, shop, or even my office. Audiences love to be brought along for the ride, to jump into a portion of your busy, exciting day! This movement lets them in on the action and is waaaay more fun to watch. And since it’s more fun to watch? It will keep their attention longer 🙌🏼🙌🏼🙌🏼


On Instagram you have THREE seconds (yes, I know, 3 SECONDS) to not only grab your viewer’s interest, but to keep it before they just keep on scrolling right past that content you put so much effort into.


So you tell me- what would keep your personal interest as a viewer? Inviting you inside to take a look around while I’m dropping some IG knowledge along the way OR me sitting at my desk for three minutes? 😜

Unfollow People (Yeah, I Said It)

UNFOLLOW people. 💥💥💥


Don’t be afraid to break up with people’s Instagrams. If you’re just not feeling their feed, their style, the content they’re sharing, whatever it is, if you’re not into it, you’re not into it. No shame or guilt there.

Just because you hit that little blue button, DOES NOT mean you’re playing the “follow and unfollow game”. It means you thought an account was going to be interesting, and it’s just not hitting your spark.

At one point this content was relevant to you, and now it doesn’t resonate. It means you thought that account was going to be putting out great shit, but now they haven’t posted in weeks.

Bonus Pro Tip: This is a great idea if you’re a business account, especially if you’re following more people than are following you (that’s a HARD no).

Point is- do what you want. It’s your account. Don’t ever be afraid of how people will think, you think. Just do you boo boo 😘

Should You Post Even on the Weekend??

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Should you still be posting on weekends even though you usually get less engagement?

(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?

Short answer? You should abso-fucking-lutely be posting on weekends!


You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.

The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will. 


Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.

What are you posting today? Let me know in the comments!

How To Make Your Feed Clean AF

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Do you ever post photos like the one above in your feed? If not, you should be.

Why the hell would I suggest this?

Because it’s a filler photo that creates necessary negative space in your grid. Why is negative space important? Take a good look at the businesses and accounts who are killing the IG game.

They’re curated AF. An easy way to start making your feed have that same clean, branded aesthetic is by finding “filler photos” and occasionally using them to create negative space. Wondering where you’ll find these gems to clean up your feed? Pinterest and IG are my go-to’s for finding inspiration, but there are a ton of other stock photo websites like Unsplash to check out as well. Just make sure when you’re posting these bad boys that you’re giving proper attribution where necessary.

Adding these elements to your feed gives new people (aka, potential clients) who find you, a clean grid to view. If you don’t have this necessary “white” space, it’s easy to find yourself with a muddled, busy feed that users get lost on. Have any good places you use to find filler photos? Let me know in the comments!

Are You Creating Instagrammable Moments?

Photo by Stellar Exposures

Photo by Stellar Exposures

Social media is the best free marketing there is, and the fastest way to get in front of your target market. One of the best ways to create opportunity for your brand? Setting yourself up for what I like to call Instagrammable moments.

Here are several ways to make sure you are maximizing on stylish, branded (and again, free) exposure with Instagrammable moments:

  • Create (or find) a space where you love working. Not only does this benefit your vibe and workflow daily, but it also makes it easy to snap a branded photo when the moment strikes you. For example, our team absolutely loves working at The Annex. It’s a beautiful, well lit creative workspace with modern decor and a beautiful moss wall - all totally Instagrammable.

  • Take pictures of yourself or your team working. Behind the scenes photos can be completely Instagrammable, and tend to perform very well (people love to see what you’re up to). Snag a picture when your team is coordinating or looking especially branded - for Elixir, that’s when we’re all dressed in black, looking like a fierce coven 🖤

  • Send a potential or current client something for free that’s funny or attention grabbing! Make sure it’s branded and has your logo so when they post, your name is front and center. Even if you don’t sell a physical product, you can accomplish this by sending an on-brand note or small gift.

  • Is your desk looking great? Take a quick flatlay! Grab something with your logo (like a business card), add it into the mix, and snap away. Don’t have something with your logo on hand? Use that flatlay like a graphic - leave white space and add your logo in later!

    Tell me in the comments a way you’ve created an Instagrammable moment for your business! 👌🏼

Does Your Caption Follow This ONE Rule?

Focus Goal

When you’re composing a post, there are so many things to consider. Choosing the right image (a behind the scenes photo, a current project, or even a quote), curating the perfect group of hashtags (#socialmediatips), and remembering to geotag (ALWAYS) can seem kind of overwhelming.

But after all that work, are you forgetting the most important part of your post?

When you create your post, the FIRST thing you should be thinking of is its purpose. Even if you’ve put all that work into making your post look perfect and getting your hashtags just right, it won’t matter without a clear purpose. What’s the end goal you’re trying to achieve by sharing this on your page? Are you:

  • trying to drive clients to your website or blog?

  • introducing a new project, product, or service?

  • promoting an upcoming event or class you’re hosting?

No matter what you choose (and there are way more than what I’ve listed above), you need to know exactly what your aim is before you hit post.

Every single post you create should have a purpose that ties in to your 6 month goal marketing plan (yes... even the weird cat meme you shared because it made you snort whiskey out of your nose). If you’re taking the time to get all the “technical”parts of posting correct without focusing on your end game, your social media won’t really be working for you.

5 Tips for Better Phone Photos

1. Don’t underestimate the power of windows.

Use natural light whenever possible. If your inside, open up those blinds baby! Shooting outside? Use the sun to your advantage by planning to shoot during the Blue Hour- dawn or dusk, when the light rays are completely indirect.

How to take better phone photos

2. Create dimension.

Ever wonder why people looooove portrait mode so much? It’s because it creates dimension in images and gives your eye something to focus on! The great news is you can create this without portrait mode by placing items or people at different lengths away from your camera.

If you have multiple items, try pulling your main focus item forward and pushing the rest back to create a background effect.

3. Frame your photo.

Look at your screen and use objects (trees, buildings, shelves) to create a frame around the subject whether it’s a mug or a person.

How to take better phone photos

4. Rule of thirds.

Raise your hand if you put people right smack in the middle of your photo. OK… now slowly put your hand down and don’t ever raise it again. haha I KID! There’s always exceptions to rules, but since we’re all beginners with iphone-ography, we want to UP our game.

Imagine drawing lines vertically and horizontally to create a grid on your screen that breaks down your image into thirds. You can create a more interesting photo by placing your subject on one of the intersecting lines.

How to take better phone photos

I know what you’re thinking… What the hell, Kristina. These tips are supposed to be easy to follow- AND THEY ARE. Your phone already has these grids, just go to settings > camera > grid and switch the button to on! TA DA!!

5. Edit yo shit.

Because nobody’s born perfect, we have to edit ourselves to make us into the best person possible! #youarenotbeyonce Download Adobe Lightroom CC app… like right now. It’s a free app that can take your photos to “I can’t believe that’s just a phone photo”!

5 Reasons You're Missing Out BIG TIME if You're Not Consistent on IG Stories!

Image via Crowdfireapp

Image via Crowdfireapp

So you might of heard… using IG Stories makes your followers feel like they’re getting a real sense of who you are, promotes exclusivity, and adds a personalized touch to getting more engagement. All of which strengthens your “relationship” and therefore makes them more invested in your brand aka ready to hit that BUY NOW button!

Some of us know these to be absolute facts and dive right in saying, “Now show me the way, so I can start implementing them consistently with strategy!”

Others might need some cold hard facts before committing to an entirely new item on their weekly to-do list. So here’s 5 really big numbers that’ll bring all of our non-believers aboard the Instagram Story train :)

#1 It is the fastest growing platform in social media.

Knowing that Instagram Stories gets more hits than Twitter and Pinterest isn’t that impressive. But what if I told you it gets almost as many hits as Facebook?

Facebook hits an average of 1.4 billion people a month and as of June 2018, Instagram hit nearly 1 BILLION as well! IG Stories comes in right behind with an impressive 500 million.

Check out the graph to see how Instagram has been growing by the millions in recent years.

Stats via statista.com

Stats via statista.com

#2 60% of users discover new products on Instagram and over 200 million visit at least one business profile per day. 

If you need solid proof that your profile can convert followers into direct sales, HERE IT IS.

#3 One in five organic stories from businesses gets a direct message.

Compare that to your normal posts! Are they getting that same level of engagement?

#4 33% of the most popular Instagram Stories are published by BUSINESSES.

Family and friends usually take the cake over businesses every single time when it comes to popularity and visibility of content on social media, but IG Stories is the way around that!

#5 50% of businesses on Instagram produced an Instagram Story within the last month.

That means if you haven’t implemented IG Stories into your weekly marketing strategy, you’re already behind.

Image via captiv8.io

Image via captiv8.io


So go on, do it now! Grab your phone and start having fun on IG Story. Is the strategy different than normal IG posts? Absolutely! But before we make it efficient, let’s make it routine. Play around with the features and show your followers what’s going on behind the scenes. The best part? It all deletes in 24 hours so no need to make it perfecto!!

(Sources: Falcon.io, 99firms.com, statista.com)