marketing strategy

Posting A Video? Get Moving!

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PRO Tip: Create MOVEMENT in your videos!

Wait, what the hell does that even mean? 🧐

It means walking around. It means switching up your background. It means SHOWING your audience something besides your beautiful face! People are naturally drawn to things that aren’t static, so draw them in to your content with some movement!


I love starting my Lives outside, then walking into a restaurant, shop, or even my office. Audiences love to be brought along for the ride, to jump into a portion of your busy, exciting day! This movement lets them in on the action and is waaaay more fun to watch. And since it’s more fun to watch? It will keep their attention longer 🙌🏼🙌🏼🙌🏼


On Instagram you have THREE seconds (yes, I know, 3 SECONDS) to not only grab your viewer’s interest, but to keep it before they just keep on scrolling right past that content you put so much effort into.


So you tell me- what would keep your personal interest as a viewer? Inviting you inside to take a look around while I’m dropping some IG knowledge along the way OR me sitting at my desk for three minutes? 😜

Unfollow People (Yeah, I Said It)

UNFOLLOW people. 💥💥💥


Don’t be afraid to break up with people’s Instagrams. If you’re just not feeling their feed, their style, the content they’re sharing, whatever it is, if you’re not into it, you’re not into it. No shame or guilt there.

Just because you hit that little blue button, DOES NOT mean you’re playing the “follow and unfollow game”. It means you thought an account was going to be interesting, and it’s just not hitting your spark.

At one point this content was relevant to you, and now it doesn’t resonate. It means you thought that account was going to be putting out great shit, but now they haven’t posted in weeks.

Bonus Pro Tip: This is a great idea if you’re a business account, especially if you’re following more people than are following you (that’s a HARD no).

Point is- do what you want. It’s your account. Don’t ever be afraid of how people will think, you think. Just do you boo boo 😘

Plan Your Own Marketing Photoshoot

Photo by Stellar Exposures

Photo by Stellar Exposures

  1. Find a photographer who FITS YOUR BRAND

Not all photographers are created equal. Just because someone is an amazing wedding photographer, doesn’t mean they’re going to be just as amazing at a marketing shoot for content. After all, you wouldn’t assume a baker is a great bbq pit master right?

How do you know if they are a good fit? Editing style. If your brand is light and airy, take a look at their portfolio (or Instagram profile) and see how they edit. If you see a lot of darker, moodier photos- probably not for you.

Look at their detail shots. What are those? Images of literal details of objects like a close up of hands working on a laptop, flatlays of “tools” you use everyday, maybe it’s a mug full of coffee. Why is this important? Because shooting people and shooting objects are two different ball games that takes practice and you want someone who can do BOTH.

Social Media Expert Manager Elixir Media Co.

2. Create a Mood Board

Chances are, you’ve already made one before and didn’t even know it! Throw your hands up if Pinterest is YOUR JAM. A mood board is simply an inspiration board for your photoshoot. Finding images and putting them together in one place, helps bridge the gap of what you have in mind versus what you’re photographer THINKS you have in mind.

3. Have a Shot List

Make a list of images you HAVE TO HAVE. You can write this out or you can find images as well.

Why is this so important? Too many times I’ve seen people walk away from photoshoots feeling like they didn’t get everything they wanted. They had an idea in mind for their website landing page, head shot, or even product to be featured, that they didn’t get. A shot list keeps you on track to make sure that doesn’t happen to you!

Photo by Stellar Exposures

Photo by Stellar Exposures

4. Bring Props… because what else are you going to do with your hands?

If you’ve ever had a photoshoot before, you know what I mean. Otherwise you’re probably thinking… what do my hands have to do with anything?

Truth is, when standing in front of a camera all by your lonesome, suddenly you find yourself feeling really subconscious about your go-to hands on the hip pose. My suggestion? Bring (or go out and buy) a few branded products to hold, so you don’t feel as awkward. The added bonus is now you’ve subtly tied in your branding as well!

5. Wear a basic top with multiple layers

Don’t bring just one sweater, jacket, blazer… bring at least three! This way, it’ll look like you’ve taken photos over a period of time, not like you’re using the same images from the same shoot six months ago.