When you’re composing a post, there are so many things to consider. Choosing the right image (a behind the scenes photo, a current project, or even a quote), curating the perfect group of hashtags (#socialmediatips), and remembering to geotag (ALWAYS) can seem kind of overwhelming.
But after all that work, are you forgetting the most important part of your post?
When you create your post, the FIRST thing you should be thinking of is its purpose. Even if you’ve put all that work into making your post look perfect and getting your hashtags just right, it won’t matter without a clear purpose. What’s the end goal you’re trying to achieve by sharing this on your page? Are you:
trying to drive clients to your website or blog?
introducing a new project, product, or service?
promoting an upcoming event or class you’re hosting?
No matter what you choose (and there are way more than what I’ve listed above), you need to know exactly what your aim is before you hit post.
Every single post you create should have a purpose that ties in to your 6 month goal marketing plan (yes... even the weird cat meme you shared because it made you snort whiskey out of your nose). If you’re taking the time to get all the “technical”parts of posting correct without focusing on your end game, your social media won’t really be working for you.