social media algorithms

Are You... Shadowbanned?! 😳

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Shadowbanning will be the DEATH of you 💀

Okay, not you, your account. But still, it’s bad.

Don’t know what shadowbanning is? It’s basically getting blacklisted from IG for several reasons. But the worst part? Instagram won’t even tell you if/when it’s shadowbanned your account.

You’ll go about your business, posting like normal, and have absolutely no clue that Instagram has broken all of your hashtags you worked so hard on. Made it so you will not show up on the geolocation you tagged. And made it virtually impossible for new people to find your account!

So what gets you shadowbanned? Engaging in what Instagram considers to be “spammy behavior,” like writing the same comment on multiple profiles. Reusing the same old hashtags on every single post you make. And of course, a good ol’ nip slip will also do the trick (that’s for you boudoir accounts 😉)!

The bottom line? If you don’t want to be shadowbanned, be authentic. Engage with your audience in a meaningful way. And definitely don’t be lazy with your hashtags and use the same 15 over and over (I know I know, it’s hard to come up with tons of hashtags - but guess what? I can teach you how to do this, keep an eye out on the current Elixir Workshops to learn more)!

Have you ever been shadowbanned? ☠️ Tell me about it in the comments!

Posting A Video? Get Moving!

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PRO Tip: Create MOVEMENT in your videos!

Wait, what the hell does that even mean? 🧐

It means walking around. It means switching up your background. It means SHOWING your audience something besides your beautiful face! People are naturally drawn to things that aren’t static, so draw them in to your content with some movement!


I love starting my Lives outside, then walking into a restaurant, shop, or even my office. Audiences love to be brought along for the ride, to jump into a portion of your busy, exciting day! This movement lets them in on the action and is waaaay more fun to watch. And since it’s more fun to watch? It will keep their attention longer 🙌🏼🙌🏼🙌🏼


On Instagram you have THREE seconds (yes, I know, 3 SECONDS) to not only grab your viewer’s interest, but to keep it before they just keep on scrolling right past that content you put so much effort into.


So you tell me- what would keep your personal interest as a viewer? Inviting you inside to take a look around while I’m dropping some IG knowledge along the way OR me sitting at my desk for three minutes? 😜

Unfollow People (Yeah, I Said It)

UNFOLLOW people. 💥💥💥


Don’t be afraid to break up with people’s Instagrams. If you’re just not feeling their feed, their style, the content they’re sharing, whatever it is, if you’re not into it, you’re not into it. No shame or guilt there.

Just because you hit that little blue button, DOES NOT mean you’re playing the “follow and unfollow game”. It means you thought an account was going to be interesting, and it’s just not hitting your spark.

At one point this content was relevant to you, and now it doesn’t resonate. It means you thought that account was going to be putting out great shit, but now they haven’t posted in weeks.

Bonus Pro Tip: This is a great idea if you’re a business account, especially if you’re following more people than are following you (that’s a HARD no).

Point is- do what you want. It’s your account. Don’t ever be afraid of how people will think, you think. Just do you boo boo 😘

Should You Post Even on the Weekend??

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Should you still be posting on weekends even though you usually get less engagement?

(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?

Short answer? You should abso-fucking-lutely be posting on weekends!


You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.

The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will. 


Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.

What are you posting today? Let me know in the comments!