social media engagement

Are You... Shadowbanned?! 😳

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Shadowbanning will be the DEATH of you 💀

Okay, not you, your account. But still, it’s bad.

Don’t know what shadowbanning is? It’s basically getting blacklisted from IG for several reasons. But the worst part? Instagram won’t even tell you if/when it’s shadowbanned your account.

You’ll go about your business, posting like normal, and have absolutely no clue that Instagram has broken all of your hashtags you worked so hard on. Made it so you will not show up on the geolocation you tagged. And made it virtually impossible for new people to find your account!

So what gets you shadowbanned? Engaging in what Instagram considers to be “spammy behavior,” like writing the same comment on multiple profiles. Reusing the same old hashtags on every single post you make. And of course, a good ol’ nip slip will also do the trick (that’s for you boudoir accounts 😉)!

The bottom line? If you don’t want to be shadowbanned, be authentic. Engage with your audience in a meaningful way. And definitely don’t be lazy with your hashtags and use the same 15 over and over (I know I know, it’s hard to come up with tons of hashtags - but guess what? I can teach you how to do this, keep an eye out on the current Elixir Workshops to learn more)!

Have you ever been shadowbanned? ☠️ Tell me about it in the comments!

Posting A Video? Get Moving!

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PRO Tip: Create MOVEMENT in your videos!

Wait, what the hell does that even mean? 🧐

It means walking around. It means switching up your background. It means SHOWING your audience something besides your beautiful face! People are naturally drawn to things that aren’t static, so draw them in to your content with some movement!


I love starting my Lives outside, then walking into a restaurant, shop, or even my office. Audiences love to be brought along for the ride, to jump into a portion of your busy, exciting day! This movement lets them in on the action and is waaaay more fun to watch. And since it’s more fun to watch? It will keep their attention longer 🙌🏼🙌🏼🙌🏼


On Instagram you have THREE seconds (yes, I know, 3 SECONDS) to not only grab your viewer’s interest, but to keep it before they just keep on scrolling right past that content you put so much effort into.


So you tell me- what would keep your personal interest as a viewer? Inviting you inside to take a look around while I’m dropping some IG knowledge along the way OR me sitting at my desk for three minutes? 😜

Unfollow People (Yeah, I Said It)

UNFOLLOW people. 💥💥💥


Don’t be afraid to break up with people’s Instagrams. If you’re just not feeling their feed, their style, the content they’re sharing, whatever it is, if you’re not into it, you’re not into it. No shame or guilt there.

Just because you hit that little blue button, DOES NOT mean you’re playing the “follow and unfollow game”. It means you thought an account was going to be interesting, and it’s just not hitting your spark.

At one point this content was relevant to you, and now it doesn’t resonate. It means you thought that account was going to be putting out great shit, but now they haven’t posted in weeks.

Bonus Pro Tip: This is a great idea if you’re a business account, especially if you’re following more people than are following you (that’s a HARD no).

Point is- do what you want. It’s your account. Don’t ever be afraid of how people will think, you think. Just do you boo boo 😘

Should You Post Even on the Weekend??

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Should you still be posting on weekends even though you usually get less engagement?

(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?

Short answer? You should abso-fucking-lutely be posting on weekends!


You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.

The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will. 


Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.

What are you posting today? Let me know in the comments!

How To Make Your Feed Clean AF

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Do you ever post photos like the one above in your feed? If not, you should be.

Why the hell would I suggest this?

Because it’s a filler photo that creates necessary negative space in your grid. Why is negative space important? Take a good look at the businesses and accounts who are killing the IG game.

They’re curated AF. An easy way to start making your feed have that same clean, branded aesthetic is by finding “filler photos” and occasionally using them to create negative space. Wondering where you’ll find these gems to clean up your feed? Pinterest and IG are my go-to’s for finding inspiration, but there are a ton of other stock photo websites like Unsplash to check out as well. Just make sure when you’re posting these bad boys that you’re giving proper attribution where necessary.

Adding these elements to your feed gives new people (aka, potential clients) who find you, a clean grid to view. If you don’t have this necessary “white” space, it’s easy to find yourself with a muddled, busy feed that users get lost on. Have any good places you use to find filler photos? Let me know in the comments!

Are You Creating Instagrammable Moments?

Photo by Stellar Exposures

Photo by Stellar Exposures

Social media is the best free marketing there is, and the fastest way to get in front of your target market. One of the best ways to create opportunity for your brand? Setting yourself up for what I like to call Instagrammable moments.

Here are several ways to make sure you are maximizing on stylish, branded (and again, free) exposure with Instagrammable moments:

  • Create (or find) a space where you love working. Not only does this benefit your vibe and workflow daily, but it also makes it easy to snap a branded photo when the moment strikes you. For example, our team absolutely loves working at The Annex. It’s a beautiful, well lit creative workspace with modern decor and a beautiful moss wall - all totally Instagrammable.

  • Take pictures of yourself or your team working. Behind the scenes photos can be completely Instagrammable, and tend to perform very well (people love to see what you’re up to). Snag a picture when your team is coordinating or looking especially branded - for Elixir, that’s when we’re all dressed in black, looking like a fierce coven 🖤

  • Send a potential or current client something for free that’s funny or attention grabbing! Make sure it’s branded and has your logo so when they post, your name is front and center. Even if you don’t sell a physical product, you can accomplish this by sending an on-brand note or small gift.

  • Is your desk looking great? Take a quick flatlay! Grab something with your logo (like a business card), add it into the mix, and snap away. Don’t have something with your logo on hand? Use that flatlay like a graphic - leave white space and add your logo in later!

    Tell me in the comments a way you’ve created an Instagrammable moment for your business! 👌🏼

Geotag All Day Err Day!

Instagram Strategy for Social Media Marketing

Geotagging will help your business appear in the search feed when a person looks for a location.

HOW TO APPLY: If you’re a wedding photographer, geotag wedding venues. If you’re a realtor, geotag popular neighborhoods where you want to close on houses. Start by thinking of the places your ideal client hangs out- not in real life AND on the internet- and start there!

By using geolocation EVERY single time, you’ll increase your overall brand reach and show up on customers’ feeds you weren’t able to reach before.

I know what you’re wondering… can I use a geolocation for somewhere I am not physically at? The answer is yes AND no.

DON’T post a picture of yourself, your cup of coffee, your laptop and say you are in a different cafe, city, or state.

DO take advantage of posting graphics like quotes using target locations even if you’re not currently there!

5 Reasons You're Missing Out BIG TIME if You're Not Consistent on IG Stories!

Image via Crowdfireapp

Image via Crowdfireapp

So you might of heard… using IG Stories makes your followers feel like they’re getting a real sense of who you are, promotes exclusivity, and adds a personalized touch to getting more engagement. All of which strengthens your “relationship” and therefore makes them more invested in your brand aka ready to hit that BUY NOW button!

Some of us know these to be absolute facts and dive right in saying, “Now show me the way, so I can start implementing them consistently with strategy!”

Others might need some cold hard facts before committing to an entirely new item on their weekly to-do list. So here’s 5 really big numbers that’ll bring all of our non-believers aboard the Instagram Story train :)

#1 It is the fastest growing platform in social media.

Knowing that Instagram Stories gets more hits than Twitter and Pinterest isn’t that impressive. But what if I told you it gets almost as many hits as Facebook?

Facebook hits an average of 1.4 billion people a month and as of June 2018, Instagram hit nearly 1 BILLION as well! IG Stories comes in right behind with an impressive 500 million.

Check out the graph to see how Instagram has been growing by the millions in recent years.

Stats via statista.com

Stats via statista.com

#2 60% of users discover new products on Instagram and over 200 million visit at least one business profile per day. 

If you need solid proof that your profile can convert followers into direct sales, HERE IT IS.

#3 One in five organic stories from businesses gets a direct message.

Compare that to your normal posts! Are they getting that same level of engagement?

#4 33% of the most popular Instagram Stories are published by BUSINESSES.

Family and friends usually take the cake over businesses every single time when it comes to popularity and visibility of content on social media, but IG Stories is the way around that!

#5 50% of businesses on Instagram produced an Instagram Story within the last month.

That means if you haven’t implemented IG Stories into your weekly marketing strategy, you’re already behind.

Image via captiv8.io

Image via captiv8.io


So go on, do it now! Grab your phone and start having fun on IG Story. Is the strategy different than normal IG posts? Absolutely! But before we make it efficient, let’s make it routine. Play around with the features and show your followers what’s going on behind the scenes. The best part? It all deletes in 24 hours so no need to make it perfecto!!

(Sources: Falcon.io, 99firms.com, statista.com)