social media strategy

Are You... Shadowbanned?! 😳

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Shadowbanning will be the DEATH of you 💀

Okay, not you, your account. But still, it’s bad.

Don’t know what shadowbanning is? It’s basically getting blacklisted from IG for several reasons. But the worst part? Instagram won’t even tell you if/when it’s shadowbanned your account.

You’ll go about your business, posting like normal, and have absolutely no clue that Instagram has broken all of your hashtags you worked so hard on. Made it so you will not show up on the geolocation you tagged. And made it virtually impossible for new people to find your account!

So what gets you shadowbanned? Engaging in what Instagram considers to be “spammy behavior,” like writing the same comment on multiple profiles. Reusing the same old hashtags on every single post you make. And of course, a good ol’ nip slip will also do the trick (that’s for you boudoir accounts 😉)!

The bottom line? If you don’t want to be shadowbanned, be authentic. Engage with your audience in a meaningful way. And definitely don’t be lazy with your hashtags and use the same 15 over and over (I know I know, it’s hard to come up with tons of hashtags - but guess what? I can teach you how to do this, keep an eye out on the current Elixir Workshops to learn more)!

Have you ever been shadowbanned? ☠️ Tell me about it in the comments!

Posting A Video? Get Moving!

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PRO Tip: Create MOVEMENT in your videos!

Wait, what the hell does that even mean? 🧐

It means walking around. It means switching up your background. It means SHOWING your audience something besides your beautiful face! People are naturally drawn to things that aren’t static, so draw them in to your content with some movement!


I love starting my Lives outside, then walking into a restaurant, shop, or even my office. Audiences love to be brought along for the ride, to jump into a portion of your busy, exciting day! This movement lets them in on the action and is waaaay more fun to watch. And since it’s more fun to watch? It will keep their attention longer 🙌🏼🙌🏼🙌🏼


On Instagram you have THREE seconds (yes, I know, 3 SECONDS) to not only grab your viewer’s interest, but to keep it before they just keep on scrolling right past that content you put so much effort into.


So you tell me- what would keep your personal interest as a viewer? Inviting you inside to take a look around while I’m dropping some IG knowledge along the way OR me sitting at my desk for three minutes? 😜

Unfollow People (Yeah, I Said It)

UNFOLLOW people. 💥💥💥


Don’t be afraid to break up with people’s Instagrams. If you’re just not feeling their feed, their style, the content they’re sharing, whatever it is, if you’re not into it, you’re not into it. No shame or guilt there.

Just because you hit that little blue button, DOES NOT mean you’re playing the “follow and unfollow game”. It means you thought an account was going to be interesting, and it’s just not hitting your spark.

At one point this content was relevant to you, and now it doesn’t resonate. It means you thought that account was going to be putting out great shit, but now they haven’t posted in weeks.

Bonus Pro Tip: This is a great idea if you’re a business account, especially if you’re following more people than are following you (that’s a HARD no).

Point is- do what you want. It’s your account. Don’t ever be afraid of how people will think, you think. Just do you boo boo 😘

Should You Post Even on the Weekend??

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Should you still be posting on weekends even though you usually get less engagement?

(And can I get a “holla” for the numbers above, that are actual Elixir results, btw 🙌🏼)?

Short answer? You should abso-fucking-lutely be posting on weekends!


You should 100% be talking to your audience on the weekend to create that “we’re best friends” feel that the algorithms are all about, even if it means you may see lower numbers.

The most important thing to keep in mind? Go ahead and post, but make sure to keep it fun and light! On the weekends, most people are taking their time to ENJOY being off work and making the most of their life with the people they love. These posts should be sharing something that still adheres to your brand voice, but is personal or entertaining: easy reading, if you will. 


Share a quote, a family photo, or what your weekend plans are! People are out with their family and friends, so sharing something you can see your audience passing around to their friends while they share a beer is the goal.

What are you posting today? Let me know in the comments!

How To Make Your Feed Clean AF

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Do you ever post photos like the one above in your feed? If not, you should be.

Why the hell would I suggest this?

Because it’s a filler photo that creates necessary negative space in your grid. Why is negative space important? Take a good look at the businesses and accounts who are killing the IG game.

They’re curated AF. An easy way to start making your feed have that same clean, branded aesthetic is by finding “filler photos” and occasionally using them to create negative space. Wondering where you’ll find these gems to clean up your feed? Pinterest and IG are my go-to’s for finding inspiration, but there are a ton of other stock photo websites like Unsplash to check out as well. Just make sure when you’re posting these bad boys that you’re giving proper attribution where necessary.

Adding these elements to your feed gives new people (aka, potential clients) who find you, a clean grid to view. If you don’t have this necessary “white” space, it’s easy to find yourself with a muddled, busy feed that users get lost on. Have any good places you use to find filler photos? Let me know in the comments!

Are You Creating Instagrammable Moments?

Photo by Stellar Exposures

Photo by Stellar Exposures

Social media is the best free marketing there is, and the fastest way to get in front of your target market. One of the best ways to create opportunity for your brand? Setting yourself up for what I like to call Instagrammable moments.

Here are several ways to make sure you are maximizing on stylish, branded (and again, free) exposure with Instagrammable moments:

  • Create (or find) a space where you love working. Not only does this benefit your vibe and workflow daily, but it also makes it easy to snap a branded photo when the moment strikes you. For example, our team absolutely loves working at The Annex. It’s a beautiful, well lit creative workspace with modern decor and a beautiful moss wall - all totally Instagrammable.

  • Take pictures of yourself or your team working. Behind the scenes photos can be completely Instagrammable, and tend to perform very well (people love to see what you’re up to). Snag a picture when your team is coordinating or looking especially branded - for Elixir, that’s when we’re all dressed in black, looking like a fierce coven 🖤

  • Send a potential or current client something for free that’s funny or attention grabbing! Make sure it’s branded and has your logo so when they post, your name is front and center. Even if you don’t sell a physical product, you can accomplish this by sending an on-brand note or small gift.

  • Is your desk looking great? Take a quick flatlay! Grab something with your logo (like a business card), add it into the mix, and snap away. Don’t have something with your logo on hand? Use that flatlay like a graphic - leave white space and add your logo in later!

    Tell me in the comments a way you’ve created an Instagrammable moment for your business! 👌🏼

Does Your Caption Follow This ONE Rule?

Focus Goal

When you’re composing a post, there are so many things to consider. Choosing the right image (a behind the scenes photo, a current project, or even a quote), curating the perfect group of hashtags (#socialmediatips), and remembering to geotag (ALWAYS) can seem kind of overwhelming.

But after all that work, are you forgetting the most important part of your post?

When you create your post, the FIRST thing you should be thinking of is its purpose. Even if you’ve put all that work into making your post look perfect and getting your hashtags just right, it won’t matter without a clear purpose. What’s the end goal you’re trying to achieve by sharing this on your page? Are you:

  • trying to drive clients to your website or blog?

  • introducing a new project, product, or service?

  • promoting an upcoming event or class you’re hosting?

No matter what you choose (and there are way more than what I’ve listed above), you need to know exactly what your aim is before you hit post.

Every single post you create should have a purpose that ties in to your 6 month goal marketing plan (yes... even the weird cat meme you shared because it made you snort whiskey out of your nose). If you’re taking the time to get all the “technical”parts of posting correct without focusing on your end game, your social media won’t really be working for you.

Plan Your Own Marketing Photoshoot

Photo by Stellar Exposures

Photo by Stellar Exposures

  1. Find a photographer who FITS YOUR BRAND

Not all photographers are created equal. Just because someone is an amazing wedding photographer, doesn’t mean they’re going to be just as amazing at a marketing shoot for content. After all, you wouldn’t assume a baker is a great bbq pit master right?

How do you know if they are a good fit? Editing style. If your brand is light and airy, take a look at their portfolio (or Instagram profile) and see how they edit. If you see a lot of darker, moodier photos- probably not for you.

Look at their detail shots. What are those? Images of literal details of objects like a close up of hands working on a laptop, flatlays of “tools” you use everyday, maybe it’s a mug full of coffee. Why is this important? Because shooting people and shooting objects are two different ball games that takes practice and you want someone who can do BOTH.

Social Media Expert Manager Elixir Media Co.

2. Create a Mood Board

Chances are, you’ve already made one before and didn’t even know it! Throw your hands up if Pinterest is YOUR JAM. A mood board is simply an inspiration board for your photoshoot. Finding images and putting them together in one place, helps bridge the gap of what you have in mind versus what you’re photographer THINKS you have in mind.

3. Have a Shot List

Make a list of images you HAVE TO HAVE. You can write this out or you can find images as well.

Why is this so important? Too many times I’ve seen people walk away from photoshoots feeling like they didn’t get everything they wanted. They had an idea in mind for their website landing page, head shot, or even product to be featured, that they didn’t get. A shot list keeps you on track to make sure that doesn’t happen to you!

Photo by Stellar Exposures

Photo by Stellar Exposures

4. Bring Props… because what else are you going to do with your hands?

If you’ve ever had a photoshoot before, you know what I mean. Otherwise you’re probably thinking… what do my hands have to do with anything?

Truth is, when standing in front of a camera all by your lonesome, suddenly you find yourself feeling really subconscious about your go-to hands on the hip pose. My suggestion? Bring (or go out and buy) a few branded products to hold, so you don’t feel as awkward. The added bonus is now you’ve subtly tied in your branding as well!

5. Wear a basic top with multiple layers

Don’t bring just one sweater, jacket, blazer… bring at least three! This way, it’ll look like you’ve taken photos over a period of time, not like you’re using the same images from the same shoot six months ago.

5 Facebook Live Mistakes to AVOID Looking Like a NEWB

Photo via thedrum.com

Photo via thedrum.com

  1. Turn your camera horizontal.

  2. DO NOT physically turn your phone once the Live has started. Everyone will be craning their neck to try and watch your video, then give up. While YOUR screen looks normal to you, it’s not showing the right side up on Facebook.

  3. Give a call to action- tell people to come out, to visit your website, to comment below. If you want people to do something, you have to tell them to!

  4. Introduction- make sure you state the purpose of the video and what you will be covering or doing.

  5. Use a mic- don’t have one? Make sure the camera is always pointed in your direction to pick up the best sound!! Also, they’re less expensive than you might think. Here’s the link to mic I use for Facebook Lives:

    https://www.amazon.com/gp/product/B06ZYN1H9P/ref=oh_aui_search_detailpage?ie=UTF8&psc=1

Geotag All Day Err Day!

Instagram Strategy for Social Media Marketing

Geotagging will help your business appear in the search feed when a person looks for a location.

HOW TO APPLY: If you’re a wedding photographer, geotag wedding venues. If you’re a realtor, geotag popular neighborhoods where you want to close on houses. Start by thinking of the places your ideal client hangs out- not in real life AND on the internet- and start there!

By using geolocation EVERY single time, you’ll increase your overall brand reach and show up on customers’ feeds you weren’t able to reach before.

I know what you’re wondering… can I use a geolocation for somewhere I am not physically at? The answer is yes AND no.

DON’T post a picture of yourself, your cup of coffee, your laptop and say you are in a different cafe, city, or state.

DO take advantage of posting graphics like quotes using target locations even if you’re not currently there!