At Elixir, we don’t build brands that play nice.
We build brands that break rules, shatter silence, and start revolutions.
We craft messaging for the woman who’s done dimming her brilliance…
who’s ready to be fully seen, fully heard, and fully unleashed. ​


This is where strategy meets soul.
Where rebellion becomes an art.
Where your voice stops whispering and starts roaring.
You're not here to be palatable. You're here to be powerful.
And we’re here to help you build a brand that says so: loud, proud, and without a damn apology in sight.

Meet the Founder
Kristina Knapp
I used to flip businesses…
Now I help women flip the narrative,
flip the power dynamic,
and flip the fuck out when their brand finally feels like home.
Before Elixir, I helped build and scale billion-dollar brands behind the scenes.
I watched brilliant women shrink their voice, dilute their story, and follow rules that were never made for us.
So I built something different.
A space where your truth is the strategy.
Where your voice leads the way.
Where your business becomes a legacy, not just a logo.
My clients have scaled to multi-7 figures, launched sold-out offers from a single post, and built brands that are felt before they’re even read.
But more than that, they’ve reclaimed their power, rewritten their story, and become unforgettable.
This isn’t just what I do.
It’s who I am.
And if you’re ready to build a body of work that leaves people breathless.
Reigning Messaging Queen.Strategic Firestarter.
I’ll meet you there.
