Find a photographer who FITS YOUR BRAND
Not all photographers are created equal. Just because someone is an amazing wedding photographer, doesn’t mean they’re going to be just as amazing at a marketing shoot for content. After all, you wouldn’t assume a baker is a great bbq pit master right?
How do you know if they are a good fit? Editing style. If your brand is light and airy, take a look at their portfolio (or Instagram profile) and see how they edit. If you see a lot of darker, moodier photos- probably not for you.
Look at their detail shots. What are those? Images of literal details of objects like a close up of hands working on a laptop, flatlays of “tools” you use everyday, maybe it’s a mug full of coffee. Why is this important? Because shooting people and shooting objects are two different ball games that takes practice and you want someone who can do BOTH.
2. Create a Mood Board
Chances are, you’ve already made one before and didn’t even know it! Throw your hands up if Pinterest is YOUR JAM. A mood board is simply an inspiration board for your photoshoot. Finding images and putting them together in one place, helps bridge the gap of what you have in mind versus what you’re photographer THINKS you have in mind.
3. Have a Shot List
Make a list of images you HAVE TO HAVE. You can write this out or you can find images as well.
Why is this so important? Too many times I’ve seen people walk away from photoshoots feeling like they didn’t get everything they wanted. They had an idea in mind for their website landing page, head shot, or even product to be featured, that they didn’t get. A shot list keeps you on track to make sure that doesn’t happen to you!
4. Bring Props… because what else are you going to do with your hands?
If you’ve ever had a photoshoot before, you know what I mean. Otherwise you’re probably thinking… what do my hands have to do with anything?
Truth is, when standing in front of a camera all by your lonesome, suddenly you find yourself feeling really subconscious about your go-to hands on the hip pose. My suggestion? Bring (or go out and buy) a few branded products to hold, so you don’t feel as awkward. The added bonus is now you’ve subtly tied in your branding as well!
5. Wear a basic top with multiple layers
Don’t bring just one sweater, jacket, blazer… bring at least three! This way, it’ll look like you’ve taken photos over a period of time, not like you’re using the same images from the same shoot six months ago.